We’re Max and Cameron, two mates who’ve spent our lives in the trade. Long hours, heavy lifting, and constant pressure—we know what it’s like because we’ve been through it ourselves. We’ve felt the exhaustion, the aches that don’t go away, the stress that follows you home. And like most tradespeople, we just got on with it.
But after years of running our bespoke joinery business, we started asking ourselves—why is no one looking after the people who build the world?
We were fueling our bodies with corner shop meal deals, energy drinks, and whatever was quick and easy—but it wasn’t sustainable. We were running on fumes, burning out, and feeling it every day. When we looked at the supplement industry, it was clear—nothing was made for us. Everything was geared toward gym-goers or office workers, but no one was thinking about tradespeople—the ones who actually put their bodies on the line day in, day out.
So, we built LEVEL.